More homeowners are putting an emphasis on their pets’ priorities when home shopping, according to recent surveys. For example, a third of recent home buyers ages 18 to 36 say their decision to purchase was based on the desire for a larger property with a yard for their dog, according to a survey by Harris Poll conducted for SunTrust Mortgage. Further, 33 percent of 412 young adults surveyed listed their pet as their top homebuying motivation.
Most home buyers put in the effort to save for their down payment, but that is only a fraction of the cost they should expect for homeownership. There are many other lesser-known costs that can sometimes come as a shock to buyers. Make sure your home shoppers plan accordingly for the following extra expenses, including:Earnest money: The amount of earnest money required varies by state and local market. In a slower market, $500 to $1,000 migh
Home features—particularly those that are technology-based—have a stronger pull on millennial home shoppers than the promotion of brand names, according to a new survey by John Burns Real Estate Consulting, conducted with 20,000 new home shoppers. Millennials tended to show a preference for tech-focused amenities that could make their lives simpler.Young adults born in the 1980s and 1990s are half as likely as their parents’ generation to
If your sellers are looking for ways to improve their kitchen before listing, or if your buyers want to make cost-effective updates to a dated kitchen in their newly purchased home, professional organizer Colleen Klimczak, owner of Peace of Mind Professional Organizing, has five tips. Install under-cabinet lighting. This simple project is low in cost and leaves a big impact, giving the whole kitchen a beautiful glow. Try LED rope lights that pl
Many people may be visiting your website or blog, but if they aren’t moved to contact you, it’s time to rethink your lead conversion strategy. Jayson DeMers, a columnist for Forbes.com, points out several ways marketers are unknowingly sabotaging their conversion rates.Serving up mediocre content: “If a visitor comes to your site and starts reading your content, but finds it to be thin, unoriginal, or inaccurate, they’ll instantly lose t
Instead of popping the champagne after your clients officially become new homeowners, how about setting up a photo shoot to help them document the occasion?First-time buyers are showing greater interest in sharing their status as new homeowners with their peers online, so many real estate pros are staging photo shoots to help them capture and share the moment on social media. The photos may include props such as a “First Home” sign, or the bu
Video is the future, dive in now and avoid playing catch-upDo you hate the feeling of playing catch up? I know I do.It’s an awful feeling — you already have a million tasks to perform every day, but then in the back of your head you also know that big picture changes are needed in your business because you’re slipping further and further behind the competition.Ugh.So here’s an opportunity, or a warning. It all depends on how you act on it
As a real estate professional, you know how important it is to get your name in front of prospective clients. With the modern digital world increasingly mobile, the opportunity to create real impact and grow your business is yours for the taking.Increasing your online visibility can seem daunting, but there are some relatively easy ways to accomplish this.With that we outline four tips to increase your business’ online visibility when consumers
Don't believe what some agents say -- they aren't a waste of timeKey Takeaways When done right, open houses attract buyers and potential clients for a savvy agent.Not only do open houses create opportunities for sellers to find buyers, but they also create future business opportunities for real estate agents — when they’re done right.Despite the fact that open houses can be excellent for both sellers and their agents, many real estate r
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